MANILA – Dentsu Jayme Syfu (DJS) will actively participate in the Cannes Lions International Festival of Creativity, the world’s biggest festival and awards for the creative and marketing communications, entertainment, design, and tech industries, which will run this year from June 18-22.
Merlee Jayme, Chairmom and CCO, will serve as a mentor at the DAN-sponsored “Cannes Lions Young Marketers Academy.” Dentsu Aegis Network is partnering with Jim Stengel to deliver a “Craft Matters Creative Hack” at the festival.
The five-day workshop will take place during the festival and is open to 30 professional marketers, 30 years or under. It is an unrivalled opportunity for the participants to learn from the Chief Marketing Officers (CMOs) of the world’s biggest brands, creatives from the Dentsu Aegis Network and the presentations from world’s biggest tech companies – Google, Facebook and TenCent.
Biboy Royong, Creative Director, and the lead creative for the multi award-winning DEAD WHALE advocacy campaign for Greenpeace Philippines, will be attending as a delegate.
Nikki Golez, Creative Director, JR Ignacio, Chief Technologist, and Benci Vidanes, Art Director, will be joining Biboy in Cannes after being shortlisted as one of the teams to participate in the “Change for Good Hackathon” that Amazon will be organizing at Cannes. They were chosen as one of seven teams “to join forces and imagine and build solutions that will further six Global Citizen campaigns, including: No Poverty, Food & Hunger, Health, Education, Gender Equality, and Clean Water & Sanitation”.
DJS resident and University of Asia & Pacific M.A. IMC graduate, Katrina Olan, will represent the country in the “Cannes Lions Roger Hatchuel Academy.” It is a five-day international training course for selected marketing communications students across the globe designed to equip them with the knowledge they need to secure a role within the competitive creative industry post-graduation. Katrina Olan will be joining DJS in September as copywriter.
The Cannes Lions International Festival of Creativity was established in 1954 and is now on its 65th year. Dentsu Jayme Syfu is a Dentsu Aegis Network branded creative agency.
In main image are Art Director Benci Vidanes, Creative Director Biboy Royong, Chief Technologist JR Ignacio, Chairmom and Chief Creative Officer Merlee Jayme, and Creative Director Nikki Golez.