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FCB Manila, Draft FCB enters Cannes Young Lions Health 2015 shortlist

MANILA – Two out of the 18 shortlisted ideas for the inaugural Cannes Young Lions Health are from Interpublic-owned Philippine agencies FCB Manila and Draft FCB Digital.

The Young Lions Health Award, in association with UNICEF and Unilever, challenges young talents in creative communications to solve a brief with a creative integrated campaign.

This year’s brief is to create a two-year project that can help mobilize support to strengthen health systems in the developing world. The focus is to get people to realize that its success rests on their participation, rather than just medicine, doctors, good facilities and aid.


Representing the Philippines is “Live for 18” from Draft FCB and “Third Aid Kit,” collaboration between the sister agencies.

DraftFCB Digital Inc., Makati City 
Copywiter – Soleil Beatriz Badenhop
Art Director – Anna Monina Mae Antig, Art Director


FCB Manila
Associate Creative Director – Barny Rivera,
DraftFCB Digital
Art Director – Maria Melissa Vibar


Judging the entries is a 9-man jury composed of UNICEF executives and advertising and marketing veterans in the health industry:

Sir Roger Moore – Goodwill Ambassador, UNICEF
Dr. Mickey Chopra – Chief of Health, UNICEF, Associate Director of Programmes, UNICEF
Claudia Gonzales Romo – Chief of Public Advocacy, UNICEF
June Laffey – Executive Creative Director, McCann Health Sydney
Shaheed Peera – Executive Creative Director EU, Publicis LifeBrands Resolute
Rob Rogers – Chief Creative Officer and co-CEO, the Americas, Sudler
Andrew Spurgeon – Executive Creative Director, Langland 
Ashley Schofield – Executive Creative Director, CDM Princeton 
Keith Weed – Chief Marketing & Communications Officer, Unilever


The winners of the Young Lions Health Award will be announced and presented at the official Lions Health Awards Ceremony in Cannes this Friday, 19 June (UTC+1 8 PM / GMT+8 2 AM). The winning team will have the opportunity to join the global healthcare industry, and will see their entry in the spotlight at Lions Health. Further information on the creative brief and the award can be found online at here.

Now on its second year, Lions Health takes place from 19 – 20 June in Cannes, France. Details can be found at

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