ASIA-PACIFIC – TOKYO, JAPAN, FEBRUARY 18, 2011 – Asia Pacific’s most awarded specialist agency McCann Healthcare Worldwide has appointed Marcus Sigurdsson as Lead Digital Catalyst for APAC. His mandate is to drive digital strategy and innovation across Asia Pacific with a focus on Japan, China and Korea.
"Marcus is a much awaited and welcome addition to the APAC team and I am confident he will help us take our offer to an unprecedented new level in healthcare communications,” said Amar Urhekar, President Japan and EVP APAC, McCann Healthcare WorldWide.
Sigurdsson, currently based in Hong Kong, arrived in Shanghai in 1999 and has been working on digital strategy for brands such as Guinness, Cirque Du Soliel and Reebok. Most recently he was Digital Engagement Director at McCann Erickson’s Cathay Pacific Central Team where he drove the global digital and social media strategy for the airline.
On his appointment Sigurdsson said, “Healthcare is going through a transformation where digital is becoming the connective tissue between pharmaceuticals, physicians and consumers. The opportunity to work with the McCann Healthcare Worldwide APAC team in driving ‘digital in healthcare’ is very exciting.“
