MANILA – Technology and lifestyle center SM Cyberzone has launched a first of its kind webshow featuring the gadgets available in their retail store across the Philippines.
The series developed by Havas Media Ortega (HVMO), titled Tech O’Clock, aims to create an interactive technological experience for its customers and is first of the many launches of the SM Group of Companies as they embark into the digital sphere. Hosted by lifestyle and tech personalities Karen Pamintuan and Alfonso Martinez, the show attracted celebrity guests like Patty Laurel, Robin Nievera, Albert Martinez, Daiana Menezes, and Rhian Ramos.
For the first season, the agency developed seven episodes running no more than five minutes each, five of which have already been put up on the SM Cyberzone Facebook page. Those that have been released have garnered more than 500,000 views on the center’s YouTube channel.
Rommell Garica, HVMO Account Director, said: “Tech O’ Clock showcases Cyberzone’s products and aims to create a dialogue with online audiences on usage of gadgets in their day to day life.”
Carlos Palma, Collab Collaborator, explained: “The show is a playful way of reaching out to customers and creating meaningful conversations around tech gadgets. With SM Cyberzone’s tagline, “Your Tech Connection”, we wanted to focus on the experience and understanding of tech and create a channel for newbie tech lovers.”
CEO Jos Ortega