MANILA – Today, the sound of hearts breaking can be heard from all corners of the Philippines, on social media, at least.

The morning after Jollibee released the first of its #KwentongJolibee Valentine series entitled ‘Vow’ directed by Ianco dela Cruz and created by McCann Worldgroup Philippines and Straight Shooters Media, Inc., people still haven’t moved on from the ad’s tragic plot. The ad resonates with every person who has been a loyal ‘best friend’ (Mark Joseph Tam) to someone they truly love (Melissa Lauren Atadero), which, nowadays, meant every one of us.

Shortly after, Jollibee gave us a needed reprieve that not every love story ends up in a heartbreak and that sometimes happy endings take time. In the second installment, ‘Crush’, directed by Joel Ruiz, a persistent admirer (Enrico Cuenca), the kind of guy that we are rooting for, may not have succeeded in pursuing his crush (Ashely Ortega) at first but in the end, proves that true love waits.

As of this writing, #JollibeeCommercial is the number one most trending topic on Twitter while ‘Vow’ has earned over six million views, more than 320,000 reactions and 300,000 shares on Facebook, ‘Crush’ has over four million views, 280,000 reactions and 165,000 shares and who knows how many 2-pc. Spicy Chickenjoy with extra rice and pineapple juice and Yum with cheese that have been eaten while wallowing in sadness.

“For nearly four decades now, Jollibee has been a part of Filipinos’ lives, witnessing the most touching of their life stories,” said Francis Flores, Jollibee’s Global Brand Chief Marketing Officer and Jollibee Philippines Marketing head. “Through these new episodes of #KwentongJollibee, the brand recognizes love in all its forms, as an icon which celebrates the joy that is present in each shared special moment.”

The last installment of #KwentongJollibee’s Valentine series, ‘Date’, directed by Pepe Diokno, that will surely break our cold hearts all over again, will be posted tomorrow.


Associate Managing Partner: Mitzie Lim-Nacianceno
Business Group Director: Adi Culalic
Account Manager: Tonee Lacson
Executive Creative Director: Syd Samodio
Creative Director: Xzenia Cruz
Associate Creative Director: Bong Legaspi 
Art Director: Mel Vibar 
Senior Copywriter: Marlon Borreo 
Producer: Mariel Cruz

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