LONDON, UK – This year’s Cresta winners are topped by six Grand Prix awards — with an unprecedented four of them going to AMV BBDO of London.
The agency scoops up three Grand Prix for “Never Just A Period,” the latest film in its outstanding work for Essity and its Bodyform/Libresse brands. The film takes top rating as best commercial over 60 seconds, and also wins for film direction and production design. On top of that, the overall multi-year campaign picks up a Grand Prix for long-term creativity.
The BBDO network also marks its commitment to long-form creativity with Impact BBDO of Dubai taking a Grand Prix in that category.
However, Dentsu Creative Chicago breaks the near Grand Prix lock out, winning the highest honors with its influencer campaign for “Oreo Empire,” thereby preventing BBDO achieving a clean sweep of the top trophies.
Among the 32 Golds awarded, BigTime Creative Shop of Riyadh made a powerful impact with six for its communications for the boxing tournament, Fight Night.
Serviceplan/Plan.Net of Germany once again proved a big winner with four Golds, two going to its innovative campaign in the US for Amazon Health, “855-HOW- TO-QUIT (Opioids).”
Other Golds went to Dentsu Creative Iberia, Edelman London, Havas Play, Leo of Hong Kong, Almap BBDO, BBDO New York, Dentsu Inc. of Tokyo, Publicis Middle East, POL from Oslo, BBDO Nordics from Stockholm, BBDO India, Horizon FCB, as well as more awards for AMVBBDO and Dentsu Creative Chicago. Production hotshots Omnicom Productions and Riff Raff Films also featured.
This year’s winners were seen as a validation by the organisers of Cresta Awards for sticking with one of its most-demanding categories. “We stayed committed to long-term creativity for several years, believing in it as a very important quality to try and assess and recognize … and yet not really seeing the story coming across over several years,” says Lewis Blackwell, CEO.
“It’s a hard one to enter as you need a body of consistent great work over many years, with a strong presentation of the campaign. And yet it’s a key quality to measure and treasure when clients consider the value of creativity and how to manage campaign development. We are delighted the jury found such strong entries in this area this year.”
Blackwell also cites the emergence of strong entries that used AI, with three golds going to work that used the new technology in creatively effective ways. “It is important to highlight the work with AI that helps signpost how to best use this incredibly powerful and fast-developing new set of tools. This year, we have three fascinating projects.”
The Cresta jury, noted for its independent jury process that often delivers fresh decision-making and stand out winners, also awards 51 Silver and 76 Bronze awards in the 2025 winners.
About the Cresta Awards
Cresta is the Creative Standards organisation. Since 1993 it has benchmarked global creative excellence, recognising ideas that inspire progress and shape the future of communications. Its annual online festival attracts entries from more than 70 countries, covering the full spectrum of skills, from the latest in digital and technology-based communications to traditional advertising and design.
Cresta’s independent jury of leading international industry figures votes individually online, ensuring a fair and democratic process free from groupthink. Winners are awarded the distinctive sustainable Cresta trophy, introduced in 2019, and gain international publicity, respected ranking points, and visibility through leading industry platforms including Lürzer’s Archive.
