MAA 2019: Merlee Jayme of Dentsu Jayme Syfu Ranks #1 Chief Creative Officer in the adobo Creative Rankings 2018


With Dentsu Jayme Syfu ranking #1 Agency in the adobo Creative Rankings 2018, it’s only natural for its Chairmom to be #1 as well.

Winning #1 Chief Creative Officer in the adobo Creative Rankings 2018 is Merlee Jayme, Dentsu Jayme Syfu’s CCO and Chairmom. Named as one of the top 100 Chief Creative Officers in the 2019 Drum Global Ranking, and the first Filipino to be named as The Creative of the Year for Southeast Asia during the Campaign Asia Pacific AOY, Jayme is without a doubt one of the country’s creative powerhouses. 

When asked about how she feels about being named as #1 CCO for 2018, Jayme shares, “A mix of different feelings, really. I feel grateful, humbled, and proud at the same time. But, it definitely is inspiring all of us to create more.”


According to Jayme: “This ranking will never be possible without the hard work of great people, a collaboration with big-hearted teams, and a strong relationship with brave clients.” 

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Also contributing to her win in the adobo Creative Rankings 2018 are the award-winning campaigns from her agency. Dentsu Jayme Syfu’s Dead Whale for Greenpeace, for example, skyrocketed the agency and the individuals who were part of the campaign to the top.

Other award-winning 2018 campaigns from Dentsu Jayme Syfu include:

  • Gabbie, The Anti-Harassment Chatbot for Gabriela
Gabbie: The anti-sexual harassment chatbot

  • Jolly Dance Showdown for Jollibee

  • NEDA Tunog ng Progreso for The National Economic and Development Authority

  • Field Good Trip for Breeze
Breeze Philippines: Field Good Trip

  • Uberstories for UBER Philippines 
Kilig | #UBERSTORIES | Uber

  • Freshness Posters for Intelligent Skin Care Belo

The adobo Creative Rankings 2018 / Mad About Awards 2019 is sponsored by Unilever and giff – Festival of New CinemaAsia Pacific Tambuli AwardsJust Add WaterAmplified SolutionsHIT Productions, and Dentsu Jayme Syfu. Our official auditor is PricewaterhouseCoopers. Event partners include Sweet EscapeHeinekenAndy Player & The BarYellow Cab, and Orange Lights and Sounds.

Our friends from SweetEscape were kind enough to share some photos with us. Click here to download your photos!

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