THE PHILIPPINES, JUNE 18, 2012: Campaigns & Grey rebranded its Cebu office, formerly known as Campaigns Cebu to Campaigns & Grey Cebu (C&G Cebu) after global advertising network Grey Group acquired a majority stake in Campaigns & Grey in August 2011.
Since C&G Cebu’s establishment in 1994, Grey Group has held a minority stake in Campaigns & Grey. While C&G Cebu continues to offer 360 results-oriented solutions in advertising and graphic design, publicity and promotions, brand strategy, and media optimization services; it will also tap on resources and the vast regional network under Grey Group.
Its major clients include Camella, Electrolux, S&R Cebu, Sun Cellular, and the Department of Health. Using Campaigns & Grey communications standards, C&G Cebu broke into the local advertising scene with several accolades, which include ‘Best Print and TV Ad’ from the Philippine Catholic Mass Media Awards and a gold award from the Summit International Awards for its ‘Adopt-a-School’ television commercial.
Zen Pastoriza, managing director of Campaigns & Grey Cebu, explained that clients, particularly those from Manila looking to break into the Visayas and Mindanao markets will greatly benefit from the agency’s extensive on-ground knowledge and experience with local consumers.
“After Manila, Cebu is Philippines’ next growth engine to propel the country as an emerging global market player,” said Yoly V. Ong, group chairperson, Campaigns & Grey. “There is exponential potential for growth and untapped opportunities to be explored. Cebu is definitely the place to be right now.”
Founded in 1986, Campaigns & Grey is a Manila based full service communications agency with capabilities including strategic planning, advertising, digital marketing, activation, public relations and advocacy communications. The agency has five other divisions under its umbrella – Campaigns PR Inc (CAPRI), Campaigns Social Response, Camp Apple, Bacon and Neuron to provide a total integrated communications offering to its clients which include Boehringer Ingelheim, GlaxoSmithKline, Procter & Gamble, Joy, Pantene, Sun Cellular and Wyeth Philippines. The agency celebrated its 25th anniversary last year.
The agency has established an outstanding track record with its dynamic client relationships, as well as multiple international, regional and local creative and effectiveness awards – gold metals from Araw Awards and a silver metal from the London International Awards. Most recently, the agency was awarded ‘Best Design’ in the ‘Design Wearable’ category of Adobo Design Awards 2012 for the Natasha Goulbourn Foundation Moody Watch. Leveraging on its ‘Famously Effective’ work, the agency believes in helping to create a better world through various advocacies and socio-civic projects.
