pedigree
- Awards News
BBDO Guerrero wins first Lion for Philippines at Cannes 2024 and Asia secures 6 Lions on opening night
CANNES, FRANCE — The first 2024 Lions winners were finally announced at the Cannes Lions Festival of Creativity’s first awards…
Read More » - adobo Exclusive
Industry leaders share forecasts and hopes for the future of digital marketing at IMMAP’s Boomerang into the Future
MANILA, PHILIPPINES — As the digital revolution accelerates, brands are faced with more opportunities to innovate the way they connect…
Read More » - Campaign Spotlight
Colenso BBDO and Pedigree offer an adorable antidote to teenage behavior
AUCKLAND, NEW ZEALAND — According to leading neuroscience, the rational part of a teenager’s brain switches off momentarily to allow…
Read More » - Philippine News
Brand & Business: Pedigree puts the spotlight on fur babies’ specific needs with 2 new dog treats
MANILA, PHILIPPINES — With its variety of treats, pet food brand Pedigree helps Filipino dog parents cater to their dogs’ specific…
Read More » - Campaign Spotlight
Campaign Spotlight: PEDIGREE® launches a kid to canine reading programme, via Colenso BBDO.
AUCKLAND, NEW ZEALAND — The fear of reading aloud and failing is proven to inhibit literacy amongst children. Over the…
Read More » - Press Release
Brand & Business: PEDIGREE DentaStix raises awareness on canine oral health in virtual media launch
MANILA, PHILIPPINES — Every pet owner wants to give their fur babies the best. That means going on long walks,…
Read More » - Campaign Spotlight
Campaign Spotlight: Pedigree adoption films call on millennials to take a baby step into parenting
AUCKLAND, NEW ZEALAND – PEDIGREE, after finding that 83 percent of millennials were delaying parenting, has set out to create a…
Read More » - Campaign Spotlight
Campaign Spotlight: Let Dogs Put Back the Good in Social Media with Pedigree’s New Social Media Platform by Colenso BBDO
Social media can be a bleak place, especially with all that’s happening in the world right now. So long term…
Read More » - Campaign Spotlight
Campaign Spotlight: PEDIGREE® introduces The Season of Good Dog, an annual holiday just for dogs
Every nation on earth has an annual celebration to share with the ones they love. And finally, PEDIGREE® have created…
Read More » - Global News
Colenso BBDO Q&A: “We forget to be creative when we’re promoting our own ideas”
BUSAN – Based in Auckland, New Zealand, Colenso BBDO is one of the world’s most renowned creative agencies, and it…
Read More » - Campaign Spotlight
Campaign Spotlight: BBDO Guerrero shows how dogs help kids learn to read in new campaign for Pedigree
For almost 40% of kids, learning to read is a struggle. Their lack of confidence and their fear of making…
Read More » - Campaign Spotlight
Campaign Spotlight: Pedigree Philippines and BBDO Guerrero show how dogs can help children read
Dogs are man’s best friends — and for some, they may be teachers, too. In Pedigree Philippines’ and BBDO Guerrero’s…
Read More » - Campaign Spotlight
Saatchi & Saatchi Madrid and Pedigree allow dogs to share what they like
MADRID – Saatchi & Saatchi Madrid have created “The Posting Tail”, a device that allows dogs to share what they…
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