ASIA-PACIFIC, SINGAPORE, FEBRUARY 1, 2012: Havas Media’s specialist performance and quantitative marketing arm Ecselis has expanded operations in the region, as it announced the opening of its Singapore office.
First launched in India in 2009, Ecselis has a team of 55 performance experts, servicing clients across SEA, India, Europe, and Australia. Ecselis adds to the presence of other Havas Media brands MPG, Media Contacts, Mobext, and HS&E, through conversion rate optimization, attribution modeling, quality score management in addition to data, search and analytics.
Ecselis Singapore will be headed by Rajeev Bala, previously head of Media Contacts Singapore. Bala will assume the role of managing director for Asia Pacific, reporting in to Vishnu Mohan, CEO of Havas Media in the region. During the past four years, when he was also promoted as regional director of Media Contacts for Southeast Asia, Bala has been credited not only with building and hiring exceptional talent at the agency, but also expanding the agency’s client roster.
“The need for advanced quantitative and performance orientated skill sets is growing rapidly. Rajeev has done a great job of building Media Contacts in the region, and has the deep domain and consultative expertise to grow Ecselis, as we expand our digital footprint across the region," Mohan said on this most recent development.
Bala, on the other hand, said that he looks forward to working with an established organization that serves a niche. “I am excited by the opportunities and see Ecselis evolving into a deeply specialized company. We have aggressive plans for growing this across APAC over the next four quarters,” he continued.
Ecselis is currently hiring senior executives for Kuala Lumpur and Sydney offices, further expanding its reach in the Asia Pacific. These two additional offices are expected to open by the end of second quarter.
