Procter and Gamble Distributing Philippines, Inc. (P&G) appoints Mediacom Philippines as its Agency of Record (AOR) for media planning, effective November 1, 2009.
Mediacom, which also handles media buying for P&G, takes over the media planning responsibilities from Carat Philippines.
“This change is consistent with our global P&G thrust to drive simplification and scale in our operations. Behind this move, we will be evolving our current dual-agency set-up whereby separate agencies handle media planning and media buying, respectively. As Mediacom has been our AOR in the Philippines for Media Buying in the last three years, we will be significantly streamlining our media operations, effectively consolidating all media agency responsibilities under a single agency unit,” said Mohit Anand, marketing director of P&G Philippines.
Mediacom is one of P&G’s key agency partners in the Asia region handling markets such as China, India, Australia, Korea and Japan.
