There may be fewer delegates this year, but Manila still has high hopes for Cannes. Philippine agencies have sent a total of 202 entries this year, with Outdoor and Press categories leading the pack.
Philippine entries
(per Cannes organizers)
| Film | 8 |
| Design | 15 |
| Press | 51 |
| Outdoor | 71 |
| Radio | 19 |
| Cyber | 7 |
| Direct | 7 |
| Media | 16 |
| Promo | 4 |
| PR | 3 |
| Titanium / Integrated | 1 |
With most entry fees in the Euro350-380 range (PhP23,000-PhP25,000 per entry, with Film and Titanium significantly higher), it’s a big investment for agencies at this time. Of course, even a Finalist placing makes it worthwhile.
Sponsor
We can expect entries from TBWA-SMP, BBDO, Lowe, DM9 and McCann, who have all done well at recent award shows. Who else has put their money down and bought chips at the Cannes table? We’ll find out in June. For now, good luck Philippines!
