MANILA – Contrary to how it may feel sometimes, there is life after work, even in the fast-paced and demanding ad industry.
In fact, having a life outside of the nine-to-six grind seems to be crucial to creativity, which is the ad industry’s lifeblood. Because of this, the team behind the monthly industry gig Lakihan mo Logo is launching the AfterSix project, which, as the name suggests, celebrates the lives of advertising professionals beyond their day jobs.
The project will feature the recreational passions that allow advertising people to refuel and sustain them despite the tough demands of their jobs.
With the aim of rekindling the passion of ad industry people, AfterSix features an exhibit alongside the Lakihan mo Logo performances, that showcases the personal projects and preoccupations of advertising people.
Exhibitors include FCB Manila CCO and DJ James Bernardo, Publicis JimenezBasic ACD and poster artist JP Cuison, Ace Saatchi & Saatchi management supervisor and perfumer Lala de Leon, MRM//McCann deputy ECD and comic book writer Budjette Tan, tattoo artist Tammy de Jesus, Ace Saatchi & Saatchi head of art and milliner Deng Tee, and more.
Playing alongside them are Gloc-9, Tanya Markova, Halik ni Gringo, Obscure 90s, and more agency bands.
AfterSix will be launched on the last Lakihan mo Logo gig of the year on December 18 at B-Side, The Collective.