Philippine News

Media Outlook 2015 puts focus on economic forecasts and marketing trends

MANILA – Presenting more than the usual economic forecasts, Philippine Center for Out-of-Home Media Research and Science (PhilCourse), Strategic Consumer and Media Incites (SCMI), and Fiera de Manila are holding the Media Outlook 2015, a forum that touches on the topic of marketing communications, particularly trends and forecasts for the coming year. 

The forum seeks to answer the following questions: 
‘Will TV continue to be the dominant consumer touch point?’ 
‘What is the state of out-of-home and billboard advertising?’ 
‘How fast are Filipinos becoming digital?’ 
‘How’s uptake for radio and print media?’ 
‘How are Filipinos consuming content in the midst of mobile revolution?’ 

A panel of experts in the field of marketing communications and media will be answering these questions and providing information in a media briefing. The Panel is composed of Kantar Media Philippines Gabriel Buluran, PhilCourse executive director Lloyd Tronco, and SCMI general manager Jay Bautista.


The speakers will be discussing topics such as the state of TV viewing in the Philippines, the outlook for out-of-home media, and the results of the recently completed National Urban Media Insights Study highlighting the popular touch points for Filipinos.

Media Outlook 2015 will be held on December 16, 2014 at the Fairmont Hotel Ballroom 1 in Makati from 1:30 to 5 p.m.

Passes are at P4,000 + VAT, including meals and a delegate kit. Past delegates can avail of a ten percent discount, while students, members of the academe, and government are entitled to a 20 percent discount. A 5 + 1 package is also available for groups.

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