MANILA – The Asia Pacific Tambuli Awards has recently announced the launch of the Tambuli Scholarship Fund. An award show organized by the University of Asia and the Pacific (UA&P) School of Communication, deserving students in the Integrated Marketing Communication (IMC) program of UA&P may avail of the Tambuli scholarship. Each year, part of the proceeds from entry fees to the awards will be set aside to help build the scholarship fund. The Tambuli scholarship program is an initiative meant to help prepare future talent for the marketing communications industry across Asia Pacific.
The pioneer award show globally that honors brands that do good and do well, the APAC Tambuli Awards celebrates brands that show the seamless integration of creativity + human good + results. Case study entries must demonstrate how brands uplift society, create positive change, and correlate purpose with purchase.
Contrary to the common perception on award shows for good, the Tambuli is not an award show for charity, advocacy, pro bono, or CSR advertising, even if those campaigns are welcome and encouraged to enter. The award, however, focuses on mainstream brand campaigns that celebrate humanity, inspire purpose, and deliver results.
The Tambuli seeks to inspire brands to lead the way in changing the world for the better. The award defines good as ethically upright attitudes and behavior portrayed in mainstream brand advertising that make a human person, family, or society better. It may be an attitude, a behavior, a situation, a skill, or a relationship. Some examples of these values include among others, respect for elders, love for parents & family, care for the environment, poverty alleviation, truthfulness, friendship & loyalty, hard work, and patriotism.