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New Business: Grey Group AMEA announces major Generali account win

SINGAPOREGrey Group AMEA has kicked off 2018 on a high note by winning the major Generali account on a regional scale, following a competitive multi-agency pitch process.

Managed out of Singapore – Grey’s hub in the Asia Pacific region, the branding assignment will currently extend across Indonesia, and Vietnam, with the opportunity to expand into China, Hong Kong, India, Thailand and Malaysia in the future. Headquartered in Trieste, Italy, Generali is among the world’s leading insurers.

The scope of work will see Grey develop a comprehensive communications platform to support Generali’s growth across the region, with all creative output providing local markets with flexibility for subsequent marketing and promotional campaigns.


Neil Gardner, Chief Customer Officer, Generali Group said: “We’re delighted to be working with Grey on this brand assignment for Generali. Their winning pitch idea showed a true understanding of our Italian roots and how this heritage can be used to drive differentiation in the marketplace.”

“As one of Italy’s most iconic and well-respected brands, Generali has a heritage all companies strive for. At Grey, we are committed to delivering the best solutions for our clients and I am personally excited at the prospect of growing their presence across the region”, commented Nirvik Singh, Chairman & CEO, Grey Group Asia Pacific, Middle East, and Africa.

“Generali is one of the world’s largest insurance companies and one of Italy’s most iconic service brands. To take the brand and make it meaningful for an audience in South East Asia is a challenge we were excited about right from the word go. We’re thoroughly looking forward to working with Neil and the team around the region”, commented Andrew Boatman, Vice-President & Group Account Director, Grey Group Singapore, on the win. 

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