MANILA – TBWA\Santiago Mangada Puno claimed a record-setting seventh Agency of the Year plate at the 2018 Agency of the Year Awards presented by the Association of Accredited Advertising Agencies of the Philippines (4A’s). Widely recognized as the country’s most prestigious industry award, the win was a result of having earned the highest total score across various categories including Creative, Market Performance, Management of Business, and Industry Leadership and Community Service.
TBWA\SMP also claimed back-to-back plates for Activation Excellence in Creative & Effectiveness and Digital Excellence in Creative & Effectiveness, along with the Agency’s first-ever nod for Digital Excellence in Digital Media, for a total of four AOY plates.
TBWA\SMP proved its consistency by earning finalist in all categories – Creative Excellence, Market Performance, Management of Business, Industry Leadership and Community Service.
Creative Director Chino Jayme, Digital Strategy Director Peach Natividad, and Creative Director CJ de Silva-Ong receive TBWA\SMP’s first Best in Digital Media award.
The wins for Digital Excellence were particularly notable in light of TBWA\SMP’s ongoing evolution of the creative agency model into one where media planning, buying, and content creation are among the offerings.
In light of the accomplishments, Managing Partner and Chief Creative Officer Melvin Mangada was quoted as saying, “In addition to the efforts of the TBWA\SMP’s hard-working men and women, the true drivers of the Agency’s wins are the brave clients who are willing to take chances and allow Disruptive ideas to flourish.”