TAGUIG – As part of Coca-Cola’s 100th anniversary celebration of the iconic contour bottle, a one-of-a-kind art tour was mounted on October 2 to 4 at the Bonifacio Global City.
The visitors of the bottle art tour were welcomed inside a white and red tent with gaudy lighting and display of artfully designed Coca-Cola bottles. But that spectacular entrance was only an introduction to what was waiting behind a heavy, red metal door and a perky door woman.
After a few minutes of waiting in line, the suspense was finally broken when the perky door woman led the us inside the “sensory tunnel” where visitors were enveloped with the aroma of a freshly opened Coca-Cola wafting through the door, targeting the sense of smell first and foremost.
Once the mist have subsided, the dark room revealed a row of empty contour bottles which the visitors can feel by spinning it with their hands, and sensory LED boards that mirror the movements of the people in facing it in the shape of Coca-Cola pixels, targeting the sense of sight. The sound of a Coca-Cola bottle being uncapped and poured into a glass was also playing in the background.
To complete the sensory experience, another door opened to a dark room with Coca-Cola bottles perched on illuminated slits on the two sides of the wall. According to the tour guide, the bottles’ temperature is 3 degrees celsius–the perfect way to drink a Coke which each visitor got to try.
At the end of the sensory tunnel, the visitors had to adjust their eyes to light again as they were directed to a room filled with Coca-Cola themed paintings and artworks by Andy Warhol and other renowned designers from all over the world.
Philippines is one of more than 15 countries visited by “The Coca-Cola Bottle Art Tour: Inspiring Pop Culture for 100 years” traveling exhibition. The last two cities to be visited by the art tour will be Bangkok, Thailand on October 29 to November 6, and Sydney, Australia on December 3 to 5.