MANILA, PHILIPPINES – Everyone is looking forward to travelling again. And, when the time is right and restrictions ease, the Philippines wants to make sure everyone does it in the safest way possible.
A new branded content partnership between the Department of Tourism and WarnerMedia’s Cartoon Network has kicked off this month, featuring a series of videos and social media posts to showcase best travel practices in a fun and innovative way.
A spokesperson from the Department of Tourism – Philippines said: “This campaign combines an important safety message with three of the most iconic cartoon characters who have unparalleled multi-generational appeal. As we gradually and carefully reopen, starting with local travel, this message will help our travellers on what they should do, or shouldn’t do, in order to keep themselves, and other travellers, safe while embarking on new and more fun adventures.”
Sisters Blossom, Bubbles and Buttercup are on hand to guide families through the most important steps to ensure a holiday is a S.A.F.E. T.R.I.P. The acronym is there to remind travellers to avoid large gatherings, wash hands, wear masks, pay electronically and follow local guidelines.
Clement Schwebig, Managing Director of WarnerMedia Entertainment Networks in Southeast Asia, Pacific and China, added: “At a time when there’s so much uncertainty in the tourism industry, the Philippines Department of Tourism has embarked on a really bold and innovative project with us. Cartoon Network’s characters, platforms and creative solutions will help them reach millions of future travellers and build excitement for when the time is right.”
The other posts in the series include more tips, suggestions and reminders – as well as fun puzzles from the super-cute/super-fierce cartoon sisters – to promote safe travels in a way that’s easy to digest and understand. They will be available on Cartoon Network’s social and TV channels as well as through WarnerMedia’s wider social footprint.