Philippine News

TV5 kicks off “Bilang Pilipino 2016” election coverage campaign

MANILA – TV5 launched its election coverage campaign titled “Bilang Pilipino 2016,” promising data-driven, unbiased content over broadcast, digital, mobile and social platforms.

The 360-degree coverage will be a collaboration with 8 sister firm, namely PLDT, Smart, Cignal, Philippine Star, Business World, Radyo Singko,, and Bloomberg Philippines. TV5 will also have as technology partners PLDT Alpha, Voyager, and Talas.

The idea is to bring news, information, opinion, and insights about the elections on multiple platforms, which spans TV, radio, cable, your phones, computers, tablets, and even on newspapers.


TV5 President and CEO Noel Lorenzana said that the coverage can potentially reach

75 million PLDT, Smart, Sun and TnT subscribers, more than 11.2 million combined fans and followers on Facebook and Twitter and millions of registered mobile users over Voyager’s free-data Safezone community.

However, News5 Head Luchi Cruz Valdes promised “the fastest, deepest, and most credible election coverage” based not only on its wide reach, but also off strategic partnership with government, civil society, the academe, and the private sector.

Joining the TV5 are Comelec, Namfrel, PPCRV, CBCP, KBP; academic communities of the Pamantasan ng Lungsod ng Maynila, Ateneo, UP, FEU, UST; the Social Weather Stations, Makati Business Club, Philippine Business for Social Progress, Philippine Chamber of Business Commerce and Industry.

Valdes explains that “Bilang” stands for three things:

  • “First, it speaks to our content: It will be heavy not just with facts, but with numbers. ‘Bilang’ commits us to data-driven content so we can assure our audience of reliable information and insights.
  • Second, “Bilang Pilipino’ speaks to our mission: in an election, every vote, every voter, every Filipino counts.
  • Finally, “Bilang Pilipino’ is a call to action. In English, it literally also means ‘As Filipinos…’ Thus, Bilang Pilipino, as Filipinos, we are all called to be responsible, to take these elections seriously, to think beyond the elections for the betterment of our nation. ‘Bilang Pilipino’ carries this promise: We will deliver not only as professional journalists, but as proud citizens of a hopeful Philippines.”

PHOTO: Lira Fernandez,

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