ASIA-PACIFIC, APRIL 25, 2013 – The Festival of Asian Marketing Effectiveness has announced it shortlist, and DDB Philippines grabbed twice the chance to prove yet again that its integrated ‘Pacquiao Positive’ campaign for Sting is as effective in the market as it is creative.
The announcement rides on the back of DDB’s Gold win at the global Advertising and Marketing Effectiveness Awards last March.
TBWA\Santiago Mangada Puno also snatched two shortlist slots to FAME for its ‘Boysen KNOxOUT Project EDSA’ campaign for Pacific Paint.
BBDO Guerrero’s ‘It’s More Fun in the Philippines’ tourism campaign is also looking to be elevated to winner status in the festival taking place on May 8 and 9 at Shanghai.
Region-wide tally
Australia leads the region with the most shortlisted entries at 28. Clemenger BBDO’s ‘New Rules for Sponsorship, One Fan at a Time’ for National Australia Bank clocked in six finalist entries, while McCann Melbourne’s well-loved ‘Dumb Ways to Die’ viral for Metro Trains is a contender in five different categories.
China comes in close second of the country tally with 23, dominated by a combined count of Ogilvy China offices with 11 entries.
“Every year the Asian Marketing Effectiveness Awards offer the chance for the next benchmark to be set for marketing effectiveness within the Asia Pacific region. We have an exciting mixture of work on the shortlist and we will watch with interest to see which pieces the jury deem worthy of being elevated to prize winning status and in turn, set the new precedent,” says Terry Savage, chairman of Lions Festivals.
For the full list of finalist entries to the Festival of Asian Marketing Effectiveness, click here.
