MANILA, PHILIPPINES – Forget everything you think you know about fried chicken. It’s time for health-conscious people and fried chicken lovers to unite as the OMG Unfried Fried Chicken is here from Kenny’s.
Relaunching an awesome product with a new and improved recipe, Kenny Rogers Roasters created the Unfried Fried Chicken. It looks and tastes like good fried chicken but was made awesome by someone who doesn’t like the extra oil and calories that go with it.
So creative agency Dojo had to unthink the usual millennial-barkada-eating-and-selfie trope to come up with something for the younger market. How about fried chicken that goes with music that the Filipino youth would love to dance to? A great combo. Dojo teamed up with dance powerhouse G-Force for the freshest moves that made the country’s top music videos.
The result is an explosive music video in and around the store but still inspired from the heydays of MTV in modern, vibrant colors. (That’s some retro flavor for the kids.) Shot by famed director Paul Basinillo, whose creds range from award-winning commercials to the pop royalty music video “Kilometro,” the ad is thankfully miles away from a product jingle.
Dynamic editing with G-Force’s own celebrity choreography makes the song pop and locking. Expect nothing less from the company that made the now iconic “Tala” music video among others.
Fried chicken is one of the Filipino’s staple foods so Kenny’s aims to introduce and make people love the Unfried Fried Chicken. Its awesome claim to fame is that Kenny’s recipe is proven to have way lesser calories than other brands in this fried chicken nation.
So give it a try; it’s not fried! Get the new and improved OMG Unfried Fried Chicken in Spicy or Original. It’s guiltless! Now available in all Kenny Rogers Roasters branches for dine-in and delivery.
Watch out for more awesomeness from Kenny Rogers Roasters.
Credits
Client : Epicurean Partners Exchange/ Kenny Rogers Roasters
Marketing Director: Carlos Vergara
Marketing Manager: Mackis Tuazon
Brand Manager: Bea Saldua
Senior Graphic Artist: Justin Quitevis
Agency : Dojo
Managing Director/ Executive Creative Director : Joey Ong
Associate Creative Director : Aeya Fontanilla
Copywriter : Jeon Luis Danao
Art Directors : Ken Enriquez/ Lan Damaso
General Manager : Rissa De Guzman
Account Director : Timmy Chua
Account Executive : Kirsten Francisco
Production House : Arcade Film Factory
Director : Paul Basinillo
DOP : Tom Redoble
Assistant Director : Marvel Julian
Executive Producer : Ahnel Gozon
Associate Producer: Codie Larracas
Broadcast Producers : Dhang Santiago/Gave Macalintal
Production Designer : Sherina Inza-Cruz
Project Manager: Eileen Remoroza
Offline and Online Editor: Ryan Orduna
CG artist: Don Carpio
Video Editor for Food Shots: Ronnel Cuison
Producer for Soundtrack and Radio: Datu Gallaga
Arranger: Tom Vinoya
Sound Engineer: Martin Isagunde
Rappers: Ana Gabrielle Christianne Pascua and Vittorio Feraren
