MUMBAI, INDIA — BBH India (a Publicis Groupe agency) announced the elevation of Priya Gurnani and Arvind Menon to become Executive Creative Directors. Both Priya and Arvind have been Senior Creative Directors and will continue to report to BBH India Chief Creative Officer & CEO Russell Barrett.
With over 15 years of experience, Priya specializes in building creative communication that is at the intersection of brands, culture, and consumer behavior. In the past, she has worked with Ogilvy, Leo Burnett, and McCann Worldwide, and has created culture-defining work for brands like Stayfree, Yatra.com, Heineken, Kingfisher Ultra, Amstel, and Zee5. Most recently, she conceptualized and wrote the lyrics to a rap song for the entertainment channel – Zing’s Apni Vibe Apni Tribe campaign. In 2009, she was amongst the winners of the Cannes Young Lions.
Meanwhile, armed with 13 years of experience, Arvind most recently led the creative team at Publicis Emil as a Senior Creative Director. With diverse experience, including a stint at a media agency, Arvind specializes in building medium-agnostic integrated campaigns. In the past, he has worked on brands like Mercedes, Frooti, Axe, Burger King, Aditya Birla Capital, Heinz, TRESemmé, Surf, and Taj Mahal Tea. Arvind’s work has been awarded locally and internationally at forums including Kyoorius, AMES, and Campaign Asia Digital Crest. He has represented India as a student at Cannes, and a young competitor at Spikes.
Russell Barrett, CCO and CEO of BBH India, said, “It’s always great to welcome brilliant talent to key leadership positions, but it’s even better when that talent is promoted from within. Priya is a highly talented creative leader with a sharp and curious mind, great maturity and a clear vision for the kind of work both she and BBH want to produce. She has already proved an invaluable contributor by leading the PWW Bangalore creative team in the past.”
He added, “Arvind is an amazing new-age creative thinker who led the creative mandate on Emil before joining the BBH team. He comes with rich knowledge of the digital and creative tech landscape and is the perfect fit for BBH’s Modern India’s Fame Factory philosophy. Both Priya and Arvind are ‘Good and Nice’ and I’m convinced they will add significantly to BBH’s creative output. The creative leadership at BBH India is now fully in place and set to take the next giant leap forward.”
BBH India Executive Creative Director Priya Gurnani added, “I am looking forward to embodying and enjoying this new role. BBH has always been a place where ‘Outstanding is the norm,’ and that applies to the work we do and the culture we have. As I continue my journey at BBH, I hope to zag for years to come.”
BBH India Executive Creative Director Arvind Menon also commented, “I’m equal parts honored, excited, and terrified. BBH has an undeniably rich culture of creative excellence. And I know it’s only work that can help climb up to those rarefied heights. So I’m just going to focus on that.”
When not working, Arvind is learning to play the guitar and ukulele, making cocktails, and is also an amateur cartoonist. He is passionate about equity in education and has mentored children as part of the Green Batti Project, while Priya is passionate about music and has also composed a fun song – “Papita,” that has gone viral on Tiktok with close to a million views.