MANILA, PHILIPPINES – Hong Kong-based multinational insurance corporation AIA Group Limited announced the launch of AIA One Billion, a bold ambition to engage a billion people to live Healthier, Longer, Better Lives by 2030. As the largest pan-Asian life and health insurer, AIA is starting a movement to improve the health and wellness of individuals and help create a more sustainable future in Asia.
AIA Group Chief Marketing Officer Stuart A. Spencer said, “For more than a century, AIA has strived to make a significant, positive impact for our customers and communities. Launching AIA One Billion extends our Purpose of helping people live Healthier, Longer, Better Lives far beyond our immediate customer base. AIA One Billion underscores AIA’s commitment to engage, educate and inspire communities across Asia to improve physical, mental and environmental wellness while championing financial inclusion.
The pandemic has increased people’s awareness of the importance of health and wellness. Yet populations in Asia are seeing an increase in lifestyle-related diseases, accounting for more than 70 percent of all deaths. The World Health Organisation has warned that climate change will increase morbidity and mortality, especially in Asia. It is critically important for AIA to play a positive role and be at the forefront of helping our communities address these issues.”
AIA Philippines CEO Kelvin Ang said, “AIA Philippines is proud to commit to AIA One Billion. Our Save Lives initiative tracks the number of lives saved through our protection products. In addition, our Healthy Outcomes initiative monitors the health improvements of our Vitality members, and our ESG program is leading our transition to sustainable operations. AIA Philippines is joining the journey!”
Through partnerships, events, community programs and campaigns AIA One Billion will encompass all interactions across communities to engage and encourage everyone from all walks of life to lead healthier lifestyles and help secure a healthier planet. As a first step to kick-start AIA One Billion, a regional social media campaign has been launched to invite people to ‘Join the Journey’. AIA ambassadors across the region will also support the initiative and rally communities to take action and drive broad positive behavioral change.
AIA has the ambition to become a global leader in Environmental, Social, and Governance (ESG). AIA One Billion builds on a long-term strategy to make a difference in the sustainable development of communities and set clear goals in line with the ambition to be a global leader in ESG. As part of its ESG reporting, AIA will track, measure, and report on progress towards the goal to engage one billion people by 2030 to live Healthier, Longer, Better Lives.
Find out more about AIA One Billion: aia.com/aiaonebillion
