Brand & Business: Anytime Fitness rebrands to Your Health and Fitness Partner

MANILA, PHILIPPINES — Anytime Fitness rebrands to Your Health and Fitness Partner with more services available to their continuously-growing member base. The fitness giant gets an impressive facelift, which features a new logo and new colors to its branding guide, as well as a shift from convenience to coaching, with the 24-7 gyms expanding to digital platforms.

The newest service is AF Connect, a lifestyle platform where members have access to workouts curated by Les Mills, blog entries and recipes for a healthier lifestyle beyond the physical aspect, member testimonials, as well as perks and discounts exclusive to members. Other platforms include the Anytime Fitness PH website, a user-friendly tool that features Find My Gym, free day passes, and online sign-ups. The AF app is also available to all active members where they can book their gym visits, customize workouts, and speak to their personal trainers, 24-7.

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Anytime Fitness Asia COO for Core Market Ryan Cheal defines the rebrand as “The last seven years we have challenged ourselves to be the convenient health and fitness brand. We are happy to announce we have 140 Anytime Fitness locations nationwide, and we have a strong plan to open more this year. Our rebrand strategy has come at an important time, with us witnessing in the last two years, that leading a healthy lifestyle is more important now than ever before. Our rebrand is very much on coaching and being the Filipino’s health and fitness partner. We have partnered with Les Mills to provide world-class education from online workouts, nutrition, recovery, and lifestyle. Our Anytime Fitness App has been repurposed, so our members have access to our coaches at a click of a button. Our clubs have amazing personal trainers and group exercise instructors. All of the above is directed to be a convenient, accessible brand that delivers our members’ results. Anybody, Anytime, Anywhere.”