THE PHILIPPINES, OCTOBER 5, 2011: Starcom MediaVest Group has bolstered its senior ranks by appointing Deogracias “Quad” De La Paz as Digital Director to spearhead its digital operations in the Philippines.
De La Paz has over eight years of experience in the digital field, having started his career managing online projects with AsiaOnline, DentsuINDIO and MRM Worldwide where he served as Digital Services Director for two years before being promoted to Business Director. Prior to his appointment at SMG Philippines, he spent a year away from the industry as an entrepreneur.
In his new role, De La Paz will oversee the digital operations for the Group’s operating arms which include Starcom, MediaVest, StarLink, Navia, as well as Starcom IP. He is charged with driving thought leadership and propagating digital expertise among staff, as well as building and expanding capabilities across all offerings of the Group, while leading the creation of digital initiatives and projects for key clients.
De La Paz will report to Joanna Chan-Mojica, Managing Director of Starcom MediaVest Group Philippines, and will work closely with the Group’s Media Directors and Group Heads.
On this new appointment, Joanna said: “Quad’s appointment is a statement of intent on our part to affirm our market-leading status in the fast-growing digital arena, as well as to develop our capabilities in this space for the future. With his background and experience in the industry, Quad will help to effectively translate and communicate our prowess and dominance in digital for our valued clients, thereby ensuring SMG continues to deliver across all fronts in the integrated marketing communications realm.”
