Press Release

Brand & Business: Francis Kurkdjian’s gender-neutral Gentle Fluidity is now available in the Philippines

MANILA, PHILIPPINES — Filipinos and fragrance connoisseurs can now get a hold of Francis Kurkdjian’s venerated gender-neutral Gentle Fluidity duo – two eaux de parfums composed with the same notes yet carrying different olfactory experiences that surpass the male-female dichotomy. The duo is the Maison’s stance on gender identity that breaks down the barriers between men’s and women’s perfumery and celebrates everyone’s right to express themselves freely. Gentle Fluidity is now available in the Philippines exclusively through Adora Department Store.

Francis Kurkdjian is the nose behind some of the world’s most popular luxury fragrances such as the best-selling Le Mâle by Jean-Paul Gaultier and the award-winning Elie Saab Le Parfum. Now, with Gentle Fluidity, the master perfumer invites everyone to freely showcase their personality and join in his advocacy towards free, creative, and audacious expression. The two eaux de parfums are composed of the same 49 ingredients while embodying decisively distinct identities thanks to the masterful dosage of each component. Each is formulated to be gender-neutral, going beyond the conventions of feminine and masculine fragrances. Gentle Fluidity is Kurkdjian’s personal pioneering initiative towards disrupting the gendered olfactory experience.

Before delving into the world of perfumery, Kurkdjian practiced ballet until the age of 24. For him, the similarities between dance and perfumery are uncanny–the complicity between dancers, the mastery of space, the concept of equilibrium, and the fluidity of movement that must be seamless like the sequence of the elements in a formula. Both occupy space and magnify movement, as well as illustrate balance, synergy, and most of all, personality. An artist shaped by both art forms, Kurkdjian collides and translates these similar artistic and emotional analogies into two brilliant fragrances that challenge the boundaries of gender and achieve a completely free form of expression.

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Just as dancers must know how to own and master a stage with their movements, a good perfume must know how to tell a story and occupy the space with its trail. This balance – or imbalance – is what makes for good art. Gentle Fluidity, like dance, is completely free and audacious. Inspired by the invigorating element of ballet and in a pas de deux, the reciprocal emulation where two entities depend on each other to be as one, the Gentle Fluidity is available in Gold and Silver editions that embody two distinct trails yet are one and the same, making part of one whole.

Gentle Fluidity (Gold Edition)

The first half of the duo draws a bright and radiant silhouette provided by the essence of coriander seeds as it basks in an overdose of musks and vanilla. Combined with juniper berries and nutmeg, the Gold edition makes for an addictive, luxurious blend like no other. Gentle Fluidity Gold is a musky oriental eau de parfum with a generous, enveloping sillage that is nothing if not a wonderful dream.

Gentle Fluidity (Silver Edition)

The Silver edition offers a fresh and vibrant sillage, as it leaves a sensational trail dominated by nutmeg and amber woods. It is paired with essence of coriander seeds, musk, and a vanilla accord, first exuding a sweet and enveloping scent, then becoming stronger with time. Gentle Fluidity Silver exudes a woody aromatic trail that will transport you to a bright, effervescent oasis you never want to leave.

With over 300 locations around the world, Francis Kurkdjian is now available in the Philippines. You can get both Gentle Fluidity editions exclusively at the Adora department store, Manila’s most inspirational center of fashion, beauty, accessories, and jewelry.

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