HONG KONG — Httpool and Dailymotion are pleased to announce the appointment of Httpool as Dailymotion’s official advertising sales and video technology distribution partner for Hong Kong. The partnership marks the broadening of Dailymotion’s advertising and publisher network in the market.
Delivering a world-class digital video platform and an extensive library of premium publisher content, an innovative player technology and a customizable advertising format, with Httpool’s 10-year footprint and an established network, Dailymotion is now able to expand its offer for advertisers and publishers in Hong Kong.
Httpool will exclusively represent Dailymotion in the Hong Kong market, referring new local partners for publishers’ onboarding processes, expanding our premium video inventory, giving advertisers the confidence to associate with verified publisher content, reach their desired target audience in a brand-safe environment. In addition, Dailymotion’s innovative custom ad formats let advertisers’ campaigns stand out and capture the audience’s attention while publishers can monetize their videos on and offsite with the platform’s player solution and revenue sharing program.
According to Dailymotion’s VP of Asia Pacific, Antoine Nazaret, “It is truly a pleasure to have Httpool as our exclusive partner in Hong Kong. As Dailymotion ramps up efforts to expand its premium video inventory throughout Asia, the partnership with Httpool will increase advertising opportunities on the platform. This represents the virtuous cycle we aim to achieve as we offer a brand-safe media ecosystem for advertisers and to the benefit of publishers that serves the open internet ecosystem.”
“We are delighted to partner with Dailymotion as it is one of the leading video player technology and content discovery platform, that experiences a lot of traction from varied target audiences, making it a preferred advertising platform for every brand,” said Alex Luis, Country Director, of Httpool Hong Kong.
This partnership is an important step for Httpool in the Asia Pacific. With offices in India, Indonesia, Malaysia, Cambodia, Laos, Sri Lanka, Hong Kong, and Bangladesh, Httpool provides brands and media agencies support, technology, and access to its most relevant global and regional media partners to ensure they achieve their business and marketing objectives.