PHILIPPINES, SEPTEMBER 17, 2010 – Rethink, Remove, Revise. Repeat seven times.
Seven art directors from the country’s top advertising firms launched Re:Vision, an art exhibit at Vinyl and Vinyl, The Collective last September 7, 2010. Ge Madriaga-Mapa and Katrina Encanto from JWT Manila; Jeck Ebreo, Dale Lopez, Ian Sta. Maria and Brandie Tan from BBDO Guerrero / Proximity Philippines; and Argem Vinuya from Seven A.D. would see each other at bars and other industry events, and joked about an putting up and exhibit. Finally, a few months ago, Vinuya told everyone to just do it. And they did.
In an industry where revisions are considered to be hindrance to good work, the exhibit shows its positive dimension through art that brings about good change.
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Katrina Encanto’s Re:Work: Revisions on work revisions include Side A / B Table (“Turn your bad ideas upside down and see a good idea come from behind!”), and Aeropencils (“Think fast and let your ideas fly. Who cares if they’re too out there. The more you revise, the sooner they land.”).
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Argem Vinuya’s take on revisions influenced his artworks Respect Before Love, Tsokolate and Dear Doubters. “The world is constantly changing, and it doesn’t hurt to tweak or completely alter some of your beliefs to keep up with evolution. These represent some of the ideologies I have revised in the past and have brought me to where I am now”, he says. These beliefs were hard for the artist to break, but he was happy he did.
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Brandie Tan’s artwork, Trese Revised, is an amusing take on comic books. He shares, “We’re all used to reading comics from left to right then down to the next row of panels then left to right again. I collaborated a story with my brother Budjette Tan (creator of Trese) and wrote a story which made sense even if you jumbled all the frames around.”
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Ge Madriaga-Mapa’s Marry the Two Plus Additional Option is a color changing artwork. The piece consists of small triangular panels which can be spun around to fit your mood. According to Ge, it can be one, two or combination of three colors. The orange, brown and white ensemble gives you the freedom to make unique patterns with it. She playfully dares the spectator, “Go ahead, revise all you want.”
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Dale Lopez’s The Disconcerting simply stems from one idea – revision kills creativity. On a more personal note, “revision makes you want to blow your brains out.”
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Ian Sta. Maria’s Seven ts of the Gods simply asks, “What if our ancestors came into contact with visitors from another time, another world?” He shares, “The Seven ts revisits our ancestral heritage with a fantastic twist. It is the amalgamation of modern sci-fi and ancient Filipino culture.” But of course, the real reason behind the idea is that he loves Star Wars.
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For Jeck Ebreo, his artwork Bart / Olive is basically pop art. “I like the lines and shapes of animated characters but everything is about irony, we’re so used to their affable personality that if we see them in a misbehaving way it kinda puts you back to reality, that not everything is innocent.”
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Re:Vision was held in cooperation with the Rotary Club of Urdaneta for the benefit of children’s art education. The exhibit is ongoing until September 28, 2010.
(Photographs by Cez Golez and Wella Balagtas)
