After months of review, United Parcel Service (UPS) appoints Ogilvy & Mather as global communications partner. Miles Young, O&M Worldwide CEO led the pitch for the estimated US$200 million advertising account.
By awarding the account to Ogilvy & Mather, the world’s no. 1 delivery, logistics and transportation company, ends the services of incumbents McCann-Erickson, Universal McCann and MRM for global, and Interpublic Group for the U.S., by the start of 2010. 

With JWT excusing itself from the pitch, Ogilvy & Mather edged out Euro RSCG and Y&R.
The account includes above-the-line, relationship marketing, as well as digital advertising.
O&M removed itself from servicing DHL’s global communications to take part in the UPS pitch.
“UPS is a company we admire greatly, with a strong value system and a commitment to excellence. (They) set a very high bar for this decision, which is of considerable strategic importance for them. ”We look forward to a long and successful collaboration,” says Young, as reported by Media.
With its Asia Pacific marketing under the charge of recent appointee Christopher Grubb, UPS intends to take new territory in the region. The company’s last global campaign—and first time to use a celebrity in French actor Jean Reno—was in 2005.
