Press Release

Brand & Business: Klarna launches Dream Deal Days to celebrate 150 million consumers

LONDON, UK — Swedish fintech company Klarna announced the launch of Dream Deal Days, a three-day event offering consumers exclusive deals and exciting product drops with some of the world’s biggest retail brands.

The event marks Klarna reaching the milestone of 150 million users and 400 thousand merchant partners. Dream Deal Days will take place across 19 markets globally between May 27 to 29, offering shoppers the opportunity to benefit from exclusive deals and discounts at some of the most desirable brands in the world.

A global survey involving more than 19,000 consumers from 19 countries reveals that approximately 46 percent of shoppers across the world currently have an item they would describe as “their ideal dream purchase,” while almost as many at 43 percent are planning to make a dream purchase for someone other than themselves. And even though more than one third, or 37 percent, argue that it’s impossible to put a price tag on what should be considered an ideal dream purchase, the top reason it has not yet been bought is that it’s considered too expensive,


Partnering with some of the best-known retailers from fashion, electronics, beauty, and homeware the event will help consumers save money and get great deals on dream purchases found on wishlists all over the world, including the millions that have been saved on Klarna’s in-app wishlists. The deals will be available through Klarna.com, the Klarna App and participating merchants’ websites.

In addition, there is also the opportunity to win prizes by entering into a competition organized by Klarna to celebrate some of the milestones of its 17-year history. Prizes include exciting global live experiences featuring familiar famous faces from previous Klarna campaigns. The competition entry form will be discoverable on Klarna.com from May 20 to 29.

“To have reached 150 million Klarna consumers is an amazing achievement and there is no better way to mark this than the launch of Dream Deal Days,” said David Sandström, Chief Marketing Officer of Klarna. “This event is Klarna’s opportunity to give back to our community, presenting our users with the chance to purchase exclusive deals at great prices however they choose to pay. Klarna has come a long way since we started out but we remain customer-obsessed and this is a further chance to repay our customers by helping them get closer to their dreams.”

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