Press Release

Brand & Business: Lazada launches new augmented reality virtual try-on for beauty lovers

SINGAPORE — Southeast Asia’s leading eCommerce platform Lazada rolls out realistic AI and AR-powered Virtual Try-On [1] to shoppers, enabling beauty lovers around the region to instantly sample products with pictures or live videos of themselves before making a purchase.

Lazada launches new augmented reality virtual try-on for beauty lovers

Leveraging Perfect Corp’s award-winning try-on platform, consumers have been able to preview their looks with the in-store experience in their homes via the LazMall flagship stores of Bobbi Brown, Estée Lauder, and M.A.C. Over the last three months, signature products[2] from the three beauty brands such as foundation for any skin tone adapted to different textures, mattes, sheens, glosses, as well as over 200 lip and eye colours are available through the Virtual Try-On feature.


Users are able to truly immerse themselves with hyper-realistic virtual makeovers, try-on beauty products in real-time with true-to-life results. The ultra-personalised experience is straightforward and instantaneous, increasing customer satisfaction and confidence, and helping create great shopping journeys, without the need for physical product sampling.

Lazada user trying on beauty products in real-time

“Here at Perfect Corp, we pride ourselves on delivering market-reading AI and AR-powered virtual makeup try-on solutions that seamlessly integrate into our brand partners’ channels, and help them create high touch, customized, and ultra-realistic virtual shopping experiences,” said Perfect Corp. Founder and CEO, Alice Chang. “We are excited to partner with Lazada to bring our revolutionary solutions to their customers.”

In 2019, the Lazada app-enabled beauty lovers to virtually try on lipstick shades with Magic Mirror, an augmented reality selfie video camera. “With Lazada’s shoppertainment strategy, we are excited to collaborate with more partners and introduce new virtual enhancements to uplift consumers’ experiences especially as eCommerce becomes an integrated part of lifestyles in Southeast Asia,” said James Chang, Chief Business Officer, Lazada Group. “This latest successful pilot is testament to the great partnerships we have and our commitment to scale up such immersive real-world experiences with more brands and products.

Shoppers will definitely get to easily discover and try more new products while having fun with their friends and family when shopping on the platform.”

To get started, consumers can visit the official LazMall flagship stores of Bobbi Brown, Estée Lauder, and M.A.C. to choose a product to sample. Tap the “Try AR” icon and test out various swatches on a live video of themselves to instantly find the optimal shade before making a purchase. Shoppers can also chat live with a makeup artist for further assistance.
Visit the brands’ official flagship stores on LazMall and test out the Virtual Try-On technology for yourself today:

Bobbi Brown –
Estée Lauder –
M.A.C –

[1] Virtual Try-On is available on Lazada’s mobile app via Android and iOS models.

[2] Select products available for Virtual Try-On for each brand.

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