Press Release

Brand & Business: Shopee University Summit equips MSMEs to succeed in the digital space

MANILA, PHILIPPINES — Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, successfully wraps up its inaugural Shopee University Summit in partnership with the Department of Trade and Industry, AdSpark, Facebook, and brands such as HP, Messy Bessy, and Globe myBusiness. Current and aspiring entrepreneurs learned about the e-commerce landscape, understood the importance of marketing tools and strategies, and heard success stories from accomplished online sellers on Shopee.

Martin Yu, Director at Shopee Philippines, said, “Shopee is proud to have launched our first-ever Shopee University Summit last May 27. With the steady growth of e-commerce, it’s essential that we support our sellers as they transition online. Shopee will amplify our efforts in providing accessible training and seminars to help Filipino entrepreneurs rise up, succeed, and achieve continuous business growth amidst the ongoing pandemic.” 

Asec. Jean Pacheco from the Department of Trade and Industry was present to share the various initiatives to help MSMEs go digital. Representatives from different industries such as Marty Buragay from Facebook, talked about the new purchasing habits and expectations in the new normal, and Joey Flores from digital agency, AdSpark, discussed the significance of an effective ad and the importance of strategic planning. Industry leaders from top brands like HP also shared insights on how e-commerce can help MSMEs grow their businesses.


The pandemic brought about challenges to a majority of Filipino entrepreneurs. For some, it was about learning to shift to an online model overnight or enabling a remote workforce. For others, it was about optimizing their processes or finances to keep the business running. At the Shopee University Summit, HP shared how the existing tools, programs, and platforms can support small business owners in their journey to recovery and, eventually, thrive in the new normal. 

Christian Edmond Reyes, Philippines and Pakistan Managing Director at HP Inc., said, “At HP, we are committed to our broader strategy of bringing about digital transformation to the retail experience in collaboration with partners such as Shopee. We look forward to working more closely with and sharing the passion and hard work of many Filipino businesses to build a sustainable, secure, and connected economy.” 

Aside from brands and industry experts, two Shopee Marketplace sellers also shared their experience in e-commerce. Jennalyn Indigado, owner of Small Wonders, said that while her e-commerce journey on Shopee started as an accident, her business grew bigger when she joined Shopee and now ships approximately 800 orders daily. Meanwhile, Nikka Solomon of ClosetByNikka2600, a former banker-turned-online-seller, doubled her orders when she started using Shopee Live to promote her fashion items, especially during big campaigns. 

Missed the Shopee University Summit? Watch the full video on Shopee’s official Youtube page or click this link To learn about the onboarding process or if you’ve decided to start your e-commerce journey with Shopee, sign-up at

Download the Shopee app for free via the App Store or Google Play. 

Partner with adobo Magazine

Related Articles

Leave a Reply

Back to top button