Press Release

Brand & Business: Social Panga successfully completes one year in Mumbai

MUMBAI/BANGALORE, INDIA – Social Panga, one of India’s leading integrated digital and creative-first marketing agencies, founded by Gaurav Arora and Himanshu Arora, successfully completed one year of Operations in Mumbai. Launched amidst the pandemic, the agency kick-started in Mumbai with a team of 5 and has worked upwards to become a 75+ member strong team.

Social Panga works with 20+ brands from its Mumbai office across various sectors. Some of the key brands include Zepto, National Geographic, Cipla, Reliance Retail, Pepperfry, Bajaj Finserv, Piramal, Mahindra, Urban Kisaan & many more.

Continuing the legacy of providing a high-quality culture to its workforce, Social Panga now has a pan India presence with presence in Bangalore, Delhi & Mumbai and aims to be the best creative, technology & content production workspace in Mumbai in the next 1 year. The organization now aims to focus on integrating deeper with its existing clients while also creating a market for new clients in the region across sectors, such as BFSI, Fashion & Skincare, Quick Commerce, Pharma, Ed-Tech, Fin-Tech, etc.

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To mark this occasion the agency had a grand opening of its new office in Andheri West. The 10,000 sq ft space is a true testament of the youthful yet dynamic vibe that its young professionals bring to the workplace every day.

Himanshu Arora

Speaking on the success of the Mumbai business, Himanshu Arora, Co-Founder, Social Panga said, “Last 12 months in Mumbai have been encouraging and nothing short of a roller coaster ride. Mumbai has always been a powerhouse in advertising for both brand and talent, and we were able to onboard some of the biggest legacy and new age brands alike. Our campaigns have been able to make a business impact along with some award-winning work.”

“We have embarked on an ambitious journey, with opening up a full-fledged office & that clearly showcases our confidence & trust, we have in our growth path,” he further added.

Gaurav Arora

Gaurav Arora, Co-Founder Social Panga commented, “For us the focus is on the solution driven approach, and it encompasses a holistic approach of focus on digital, brand solution, films, performance led campaign, or any technology driven approach. And the response from our client is encouraging enough to say the least.”

“Our biggest win has been culture that we have been able to build in such a short period,” Gaurav added.

Jitto George

Jitto George, Associate Vice President for Growth & Strategy, Social Panga added “We are proud to have a great team that we have built till now and aim to strengthen it further. While we focus on delivering great creative work for our partners, we continue to push ourselves to deliver impact on the business front as well. A great team will be able to do great work and deliver business results eventually. We are in for the long game and build a culture that lasts for long.”

Social Panga is now 260+ mafia team across offices and some key campaigns conceptualized and executed by Social Panga Mumbai include – The Greatest Mattress Ever for Cloudio by Pepperfry, Jeet Pakki ft. Rohit Sharma for Infinity Learn, Zepto digital campaigns along with brand launches for Cipla, Clouddio and many more.

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