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SheCreative Network
Press Release

Brand & Business: Sunsilk releases limited edition BT21 shampoo packs

MANILA, PHILIPPINES — To say that it’s been quite an exciting past few months for ARMY in the Philippines is quite an understatement. The global K-pop sensation has been making waves all over the world for quite some time now, consistently breaking barriers when it comes to language and meaningful music accompanied by their good looks, fun personalities, striking fashion sense, and hypnotizing dance moves.

If you’re a BTS fan, it’s almost automatic that you’re also a BT21 fan—the LINE Friends characters created by none other than RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook themselves. The adorable BT21 characters are Tata (V), Mang (j-hope), Chimmy (Jimin), RJ (Jin), Koya (RM), Cooky (Jung Kook), Shooky (SUGA), and Van (ARMY)—and you’ll see all of them in an exciting new collaboration that won’t only keep your merch collection growing, but also give you luscious locks: BT21 has teamed up with Sunsilk for an official BT21 merch collection—and we’re giving you a sneak peek ahead of its grand launch happening in July.

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Here’s the boiling hot tea: the limited edition BT21 x Sunsilk packs will be up for grabs beginning July 12 on Shopee and July 14 on Lazada, so tell your fellow ARMY to set their alarms because this drop is something they wouldn’t want to miss out on.

“We wanted to give BT21 fans another thing to be excited about and something new to add to their merch collection. These limited edition Sunsilk packs in collaboration with BT21 is something they’ll surely want to get their hands on,” shares Isab Galang, Assistant Brand Manager, Total Shampoo

Each BT21-branded box includes two 350ml Sunsilk bottles as well as a cute limited-edition official BT21 pouch featuring your favorite BT21 characters. You can use the handy pouches as a makeup kit, pencil case, purse, or even a small pouch to hold your everyday essentials. Take your pick from these four adorable packs:

  • Smooth and Manageable (Cooky and Shooky)
  • Smooth and Manageable (Tata and Van)
  • Strong and Long (Koya and RJ)
  • Strong and Long (Chimmy and Mang)

You can get the BT21 x Sunsilk packs for only P699 per box or just P2,696 if you want to complete all four sets. Take note that the BT21 x Sunsilk packs are limited edition, so you’ll want to grab it while you can!

Shop BT21 x Sunsilk on Shopee starting July 12 and on Lazada starting July 14. For the latest news on Sunsilk, visit the following websites: All Things Hair at https://www.allthingshair.com/en-ph and BeautyHub.PH  at https://www.beautyhub.ph.

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