Press Release

Brand & Business: To those who keep walking — Johnnie Walker invites you to raise a glass to those who keep walking with short film featuring James Reid

DECEMBER, PHILIPPINES — This holiday season, Johnnie Walker invites you to raise a glass to those who have played a part in your progress with its emotive film featuring actor, artist, and music producer James Reid. In the quick flick released early in the month of Christmas, the actor-turned-musician celebrates those who have been present throughout his milestones by gifting them with a bottle of Johnnie Walker.

In the short video, James talks about how he chose to defy expectations as he pursued his passion for music with his singing career and label Careless Music. In this endeavor, he highlights the importance of the people around him who have been instrumental to his success. He dramatically ends the 30-seconder film by brandishing Johnnie Walker’s famous tagline: Keep Walking.

 

“I resonate with the message of the video so much because it’s what my story has been about and I have many, many people to thank,” shares James Reid. “I hope this Christmas season, and even beyond that, this video encourages people to remember, celebrate, and raise a glass to those who have stood by them and to those who continue to keep walking with them.”

The inspiring short film is part of the 200-year old liquor brand’s campaign to celebrate the festive season. A global campaign being done in other parts of the world, the video is in line with Johnnie Walker’s ethos to promote progress in all its forms.

“For over two centuries now Johnnie Walker has been a favorite gift to give and to receive; and to be able to marry it in this video with what the brand stands for, which is progress, is a very powerful thing,” shares Merell Beltran, Marketing Manager for Culture & Advocacy of Diageo Philippines. “James Reid is an icon in the country, and we couldn’t have thought of a better individual to present this story.”

To Those Who Keep Walking Live Performance
The Film is just one in a slew of exciting products and activities lined up for the holiday season. On December 17, the Scotch brand will be premiering a special 45-minute YouTube live performance featuring James Reid, She’s Only Sixteen, and Loner. Viewers may catch this concert exclusively at the Johnnie Walker YouTube Page.

“Before the pandemic hit, the holidays were the liveliest times in the year. During this time bars would be teeming with merrymakers enjoying the company of friends with good music and a glass of Johnnie Walker in hand,” shares Merell Beltran, Marketing Manager for Culture & Advocacy of Diageo Philippines. “Johnnie Walker wants to revitalize this thriving cultural scene and this concert is a step towards that.”

Other Johnnie Walker Festive Activities
In keeping with the Season of Giving, Johnnie Walker has also partnered with various bars to give back to your favorite bar staff. Order and enjoy limited edition bespoke Johnnie Walker Highballs and 20% of the proceeds will be donated to the staff of the 17 participating bars, including Tablo, Las Flores, and Rambla. The limited-edition Johnnie Walker Highballs will be available t, and the full list of participating bars may be found at @johnniewalkerph on Instagram.

Lastly, the holiday season won’t be complete without the Johnnie Walker Festive Gift Packs. Celebrate those who have been a part of your progress by gifting them with Red Label, Black Label, Double Black, Gold Label Reserve, and 18 Year Old. Each pack comes with a free gift and is available for a limited time only in all leading supermarkets nationwide and in Lazada and Shopee.

Check out the Johnnie Walker film featuring James Reid at Johnnie Walker’s Facebook and Instagram Page; catch the YouTube premiere on Johnnie Walker’s YouTube Page (JohnnieWalkerPH) and purchase the Johnnie Walker Festive Gift Packs in all leading supermarkets nationwide and online at https://www.lazada.com.ph/shop/diageo/GiftingStudio.html and https://shopee.ph/diageo.officialstore.ph.

For more information, check out the Johnnie Walker Facebook and Instagram pages at Facebook.com/JohnnieWalkerPH and @johnniewalker, respectively.

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