Press Release

Brand & Business: Virtue APAC launches ‘Underground’ to find the next generation of marketers and creative thinkers

SINGAPORE — Virtue APAC, the agency from VICE, has launched Virtue Underground, a paid internship program to discover and develop the next generation of marketing thinkers and creatives.

The most interesting things happen underground. New social movements, music genres, and artistic expressions. Virtue, which builds brands from inside culture, is opening its doors to the people who are under the surface, creating these cultural shifts.

Running three times a year, three interns will be selected for each intake to work alongside Virtue’s teams in account management, strategy, and creative, during three to four-month long placements at its regional hub in Singapore. Participants will gain exposure to all aspects of Virtue’s operations in line with its “borderless” approach to work and belief that collaboration across the agency delivers strong outcomes for clients.


Successful candidates will shadow their respective teams, work on Virtue’s portfolio of leading regional and global clients, participate in new business pitches, have weekly check-ins and mentoring, targeted training sessions, and will develop an Underground Report on emerging cultural forces in Asia.

The Virtue Underground program, which is being piloted in Singapore before being rolled out to Virtue’s India agency, has been initiated, designed and developed by some of Virtue’s brightest talents, including Business Director, Victoria Fernandez; Strategy Director, Zoe Chen, and Associate Creative Director, Nuno Dores.

Fernandez said: “Virtue builds brands from inside culture and that’s why it is important for us to understand not just what’s happening now, but what’s coming next. Leveraging the power of VICE, including global and regional editorial insights and the latest platform analytics, Virtue Underground complements this by bringing culture shapers into the agency to learn what inspires them, while offering the opportunity to gain experience from some of the best in the industry and work on some of the world’s biggest brands.”

Applications are now open to all Singapore-based candidates – with no background in marketing required – for the next Virtue Underground which starts in August. Interested candidates need to answer a series of questions, which can be found on the dedicated Virtue Underground Instagram page, with all responses assessed blind and no personal information attached. No CVs are required.

Virtue is an agency with a presence in 17 cities across 13 countries, working with brands like Coca-Cola, HBO, Logitech, P&G, Diageo, General Mills, H&M, Volkswagen, McDonald’s, eToro, Red Bull, and Beats.

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