BrandBuzz celebrates third anniversary this October, strengthens promise of influencing ‘with a heart’

MANILA, PHILIPPINES — Finding a PR agency that can spearhead an influencer marketing campaign is easy. Finding one that can make it successful may be challenging, but finding one that can execute it with “heart” seems almost impossible.

One PR agency slash influencer community makes an exception – BrandBuzz. Founded by Clara Alegria, also called “Gie,” a marketing expert with 20 years of experience, BrandBuzz has been reaching great heights from its conception, activating over 200 influencer marketing campaigns from various industries like food, personal care, tech, fitness, lifestyle brands, partnering with FMCG giants. This October, the organization is celebrating its third anniversary.

Though BrandBuzz (BB) is a young agency, Gie’s robust FMCG background significantly impacted BB’s success. As a seasoned Marketer, she easily applied the marketing eye for all campaigns, making waves in the influencer marketing industry, and further impacting Filipino consumers.

According to MJ Aspacio, a successful multi-entrepreneur and influencer, “Brands can expect to reach larger audiences, promote positive branding, increase customer engagement, and build awareness because of the passion of influencers when working with Gie and BrandBuzz.”

BrandBuzz operates not only as a PR agency but also as a community. BB boasts of ethical and experienced influencers trained by Gie herself, who actively support each other. From moms to millennials, foodies, beauty, fitness, and celebrities, giving clients an array of choices. If you’re a brand person looking to activate your brand, you’re assured to work with seasoned professionals.

“I love how BrandBuzz works. They help influencers unleash their capabilities to do more. In BrandBuzz, we have a love for work, a mission, and a vision,” said Mommy influencer Mona Romero.

The success of BrandBuzz has also spun over to the formation of BrandBuzz Helps (BBHelps), the charity arm of the organization. From responding where they are needed such as typhoon-affected areas, to cooking for over 200,000 frontliners, BBHelps was the convergence of influencers and celebrities who strived to help others by becoming responsible social movers. This is how the tagline #PRwithaHeart came to be.

Gie already made an impact in the industry, providing exceptional data-driven results for partners, but there are still dream projects that she hopes to accomplish and more lives she wishes to impact. Wherever life may take BrandBuzz and Gie, she will light up the path for others to follow – a PR organization and a leader with the Midas touch that turns influencers and brands into winning versions of themselves.