Press Release

CREATE Philippines: Learn from the greats at Disney, Google, ABS-CBN, and more

MANILA – Inspiration is what fuels the minds of creatives. Budding creatives, especially the youth, are testing their capabilities and are looking to successful artists for advice on how to make a splash in the creative scene. It helps a lot when beginners and even professionals catch creative gatherings or events that will help light their fire.

Enter CREATE Philippines. The trade event opens a catalog of innovative ideas by exposing attendees to the brilliant minds of the biggest local and international personalities in the creative industry.


With the theme “Developing an International Market for Filipino Creative Content and Creative Services,” CREATE Philippines’ series of forums and panels called C.H.A.T. (Creative Hub and Talks) will be a convergence of the biggest personalities and industry leaders from the country’s fast-growing creative sectors: Visual Arts & Graphic Design, Music & Performing Arts, Film & Animation, Digital Games & Apps, Advertising Content & Production, and Communication Design.

Paolo Mercado, president of the Creative Economy Council of the Philippines (CECP), will jumpstart CREATE Philippines with CECP’s plans on creating a more internationally competitive Philippine creative economy. CECP’s goal is to raise the Philippines as one of the top creative economies in Asia Pacific by 2030 alongside South Korea, Japan, China, and India.

To inspire CREATE Philippines attendees, C.H.A.T. will feature the success stories of speakers Lucille Tenazas, founder of Tenazas Design NYC and is lauded as one of America’s top design innovators; Eric Cruz, executive creative director of AKQA Shanghai, and Armand Serrano, visual development artist at Walt Disney Animation Studio and whose work was featured in well-known animated films including “Mulan,” “Lilo & Stitch,” “Hotel Transylvania,” and “Cloudy With A Chance of Meatballs.”

Ian Livingstone, one of the founding fathers of the UK game industry, will also grace C.H.A.T. with his presence. Attendees who are musically inclined will appreciate the insights of Jhett Tolentino, a Grammy and three-time Tony Award winner.

Those who want to know the secrets behind filmmaking will learn a great deal from director and scriptwriter Jim Libiran, The auteur’s movies, “Tribu” (2007) and “Happyland” (2011), shed a new light on the poor urban masses in Tondo.

Also in the lineup of CREATE Philippines speakers are industry bigwigs from ABS-CBN, Team Manila, Billboard PH, Google PH, Globe, Adobo Magazine, Blogapalooza, Globaltronics, Brand Guerilla PH, Synergy88, the Game Development Association of the Philippines (GDAP), Animation Council of the Philippines (ACPI), Team Manila, Homonym, and Philstage, among others. Additionally, a 30-minute platform will be dedicated to the global perspective on new media platforms such as the internet and websites (Facebook, Twitter, Instagram, Snapchat).

The National Digital Arts Award (NDAA) Night will be held on the last day of CREATE Philippines on Sunday, Oct. 22. Launched by Globaltronics alongside Brand Guerrilla PH and Synergy88, NDAA is a contest for young Filipino digital artists that aims to recognize and encourage the youth’s creative skills and talents in digital games, animation and motion graphics, and print.

An official trade activity of the ASEAN Summit 2017 under the ASEAN 2017 Committee on Business and Investment Promotions (CBIP), CREATE Philippines was organized by the DTI through the Center for International Trade Expositions and Missions (CITEM). The event will be held on Oct. 20-22 at CITEM-HallONE and the Philippine Trade Training Center in Pasay City, Metro Manila.

Tapping the full potential of creativity can help an artist turn a passion project into a full-blown, profitable career. CREATE Philippines will help bridge the gap between artists and new partnerships, and in the process, prove that the country is an archipelago of creatives with a lucrative economic potential.

Interested participants can attend CREATE Philippines for FREE. Since it’s on a first come, first served basis due to limited slots available, the public is advised to pre-register online to avoid long lines. To join C.H.A.T., click here. Visit www.createphilippines.com for more details.

Partner with adobo Magazine

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