Press Release

Crisis Management in the Age of Social Media

MANILA – 28% of all crises spread to international media within one hour, 69% spread to an average of 11 countries within 24 hours.

However, on average, it takes 21 hours before companies issue meaningful external communications, leaving organisations open to “trial by Twitter.”

Over the past few months we have been talking about crisis communications with our friend, John Bailey who shared his experiences in crisis management was deployed to Thailand for three months. More recently he was part of the Ketchum team advising the senior management of Malaysian Airlines regarding their response to the flight MH370 disappearance, an unprecedented crisis in aviation history.

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Some of the most common mistakes in crisis management include:

Bearing these mistakes in mind, John shares with us the do’s and don’ts of being prepared for a crisis and keeping in sane in times of one.

>> Read the full story here

This webinar is brought to you by Meltwater. Meltwater helps companies make better, more informed decisions based on insights from the outside. We believe organizations will look outside and gather insights from online data, beyond their internal reporting systems to a world of data that is constantly growing and changing.

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