MANILA, MAY 10, 2013 – ABS-CBN and Wyeth-owned Promil are gearing up for the second season of the "Promil Pre-School i-Shine Talent Camp" – a reality TV search for the most talented pre-schoolers in the Philippines.
Open to kids above three to seven years old, the program will be divided into three main performing categories: singing, dancing and acting. Mentoring this season are award-winning actor, recording artist and movie producer Piolo Pascual, acclaimed stage actress and acting coach Pinky Amador ang G-Force founder, dance instructor and choreographer Georcelle Dapat. Promil Pre-School i-Shine Talent Camp 2 will also feature the returning hosts Dimples Romana, Matteo Guidicelli and Xian Lim.
According to Promil Preschool senior manager Ria Villareal, "The essence of ‘Promil Pre-School i-Shine Talent Camp’ is really about partnering with moms in helping them develop their child’s talent. Each child has a t. They just need encouragement to bring it out and reach its fullest potential."
"i-Shine is actually a spin-off of Promil’s on-ground talent camp but we wanted to make it bigger," shared MEC business unit director Adel Tuason. "We turned it into a reality TV show that would showcase the benefits of talent nurturance for kids."
Handling the digital property of Promil Preschool, Movent account manager Stef Orandain comments: "We work hand-in-hand in helping i-Shine not just above-the-line but on digital as well." Movent is on top of the Wyeth brand’s presence and engagement across various social media.
"Promil Pre-School’s i-Shine Talent Camp 2" premieres on June 8, right before Please Be Careful With My Heart Rewind on ABS-CBN Channel 2.
