Campaign SpotlightPress Release

Ebay shares new ‘World of Passions’ story by Dude with football and film at its heart

MILAN, ITALY — In the latest chapter in the creative campaign “Inspired by an eBay Story,” “World of Passions” transported viewers into the world of eBay customers’ passions. A world that unites the eBay community, where millions of people share millions of interests including football, to which the brand is already very close, with a number of prestigious partnerships.

Conceptualized by creative agency Dude, the 30” TVC running on Italian national channels is set in a typical Italian Sports Bar, the hub of the community where passionate football fans come together to watch the game. It is during this game that the faithful but old TV gives up and stops working, leaving the sports bar fans distraught. Because eBay is home to millions of sellers around the world, including Anna and Chiara, who in addition to having an eBay store, have a huge passion for cinema, our protagonists were able to find the perfect solution – a video projector, ideal to enjoy the games to the fullest. The girls generously share a list of unmissable classic movies.


Fast forward to the future and the video projector is installed in the bar and, now, it almost feels like being in a stadium. But, when there are no football matches, thanks to the suggestions of the two eBay film lovers, the bar turns into a small cinema where our passionate sports fans are transfixed by a romantic black-and-white film.

“We are very proud of this new episode. We are close to the interests and experiences of millions of users and with this new commercial, we want to talk to all of them, increasingly strengthening the bond that unites us. Daniele Adani and Nicola Ventola represent and embody those values ​​of passion and union that have always characterized our community,” said Vito Pace, Head of Brand Marketing & Communication at eBay Italy.

“eBay’s commitment to football is increasingly important and we wanted to celebrate it in this new episode of our platform ‘Inspired by an eBay story.’ The community and its passions, as always, are at the center of our history, this time showing how apparently distant worlds such as football and cinema d’essai can be united thanks to the brand,” added DUDE Chief Creative Officer & Partner Lorenzo Picchiotti.

Eagle-eyed football fans may also spot cameo roles from ex-world-class players Daniele Adani and Nicola Ventola, a nod to the world of football and great champions.

The campaign also runs across digital and social channels until June. Media was handled by Mediacom.


Chief Creative Officers & Partners: Livio Basoli & Lorenzo Picchiotti
Creative Directors: Davide Labò & Luca Riva
Senior Copywriter: Camilla Nani
Art Director: Antonio Gambino
Junior Copywriter: Tommaso Spada
Junior Art Director: Oscar Frizzi
Client Service Director: Elena Panza
Account Director: Piera Colasante
Senior Account Executive: Giovanna Savastano
Strategy Director: Marco Mammino
Senior Strategist: Michelangelo Ferracane
Head of Content: Ludovica D’Aquino
Integrated Production Director: Matteo Pecorari
Head Of Physical Production: Simone Raddi
Producer: Valeria Mazzotta
Producer: Michele Pasini
Unit Manager: Matteo Viviani
Jr Production Coordinator: Francesca Di Donna
Post Production Supervisor: Seba Morando
Post Producer: Miriam Ottina
Video Editor: Federica Ruggeri
Post produzione VFX: Iggy Post
Motion graphic designer: Dario Lipani
Regia: Alex Gargot
Direttore della Fotografia: Guido Mazzoni
Colorist: Daniel Pallucca
Set Designer: Amos Caparrotta
Styling: Alessia Fornara
Make up: Alice Fantini
Music: Don’t be silent
Mix: Full code
Voice Over: The Log

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