MANILA, PHILIPPINES – Unilever Philippines strengthened its industry leadership this year with numerous major wins at two of the most distinguished award bodies in modern marketing and media innovation: the Marketing + Media Alliance (MMA) 2025 SMARTIES Philippines Awards and the Media Specialists Association of the Philippines (MSAP) ICE Awards 2025. The company achieved consecutive Advertiser of the Year honors in both programs, complemented by recognitions across its Beauty & Wellbeing, Foods, and Personal Care brands.
The MMA SMARTIES™ Philippines Awards – one of the world’s most respected platforms in modern marketing – recognized 71 winning entries this year. Unilever Philippines emerged as one of the night’s most decorated companies, bringing home a total of 12 awards, including two major Industry Awards:
- Advertiser of the Year for the second consecutive year, marking a back-to-back win for the company
- Best in Show for Dove’s “Beat the Invisible Game” campaign
Several awards were proudly earned across the company’s iconic brands – Dove, Closeup, Knorr, and Lady’s Choice – whose purpose-driven campaigns secured Gold, Silver, and Bronze SMARTIES honors.
A winning streak continues at the 2025 MSAP ICE Awards
Unilever Philippines’ streak of excellence carried through to the 2025 MSAP ICE Awards, the country’s media industry benchmark for best practices and measurable high-impact campaigns. The company clinched the Advertiser of the Year Award and its business units secured multiple Gold, Silver, and Bronze medals for its innovative and insight-driven campaigns across multimedia and execution.
Unilever Philippines’ roster of campaigns captivated audiences through immersive executions, compelling storytelling, and culturally rooted resonance, underscoring the company’s comprehensive strength across the full range of marketing and media disciplines.
“In line with our Social-First efforts to create desire at scale, each campaign created for our brands at Unilever Philippines is grounded in real community and cultural insights – and these back-to-back wins at both the SMARTIES and the MSAP ICE Awards affirm the impact of that mission,” said Marinelle Villanueva, Unilever Foods Marketing & Demand Creation Lead. “We share this honor with our teams, our agency partners, and the communities who inspire us to keep raising the standards.”
In a year defined by breakthrough creativity and media innovation, marketing remained a powerful value driver for Unilever Philippines to spark conversations, inspire action, and create meaningful change for Filipinos – all while delivering strong business results. As it celebrates these achievements, Unilever Philippines remains steadfast in the belief that purpose-led and data-powered creativity drives real and lasting impact in its mission to champion real beauty, celebrate Filipino food culture, and uplift communities that bring people together.
