MANILA, PHILIPPINES – The 27th Agency of the Year (AOY) Awards honors the very best of Philippine advertising with the theme: Alamat. In Filipino literature, an Alamat is more than just a story. It is a powerful origin tale—one that tells us how things come to life, and more significantly, why they matter. These legends, handed down from one generation to the next, are undying reminders that everything has a beginning. In advertising, AOY is where many great stories begin.
The vision for this year’s AOY is to put in the spotlight Filipino creativity and excellence– inspiring agencies to bring forward their legendary work that made an impact in our industry, our culture and society. AOY Chairman Eugene Manalo shares, “This year’s AOY reminds us how we all started in pushing excellence in Filipino advertising. Ito ay isang malayog na pagtatanghal ng ating malikhaing pag-iisip.”
This year’s show brings the theme to life in every detail. Maki Correa, Creative Panel Head shares, “The design is inspired by woodblock printing to give it a feel of early Filipino legends–illustrated in black and gold to make it distinctly AOY. Each award category is designed to represent a different Alamat—with intricate artwork symbolizing the diverse disciplines that make up the industry.” Highlighted in this year’s key visual are the Baybayin and the iconic AOY trophy designed by 4As Chairman, Melvin Mangada, Chairperson & CCO of TBWA\SMP.
Legends will rise in the 27th Agency of the Year, The Award that Matters. Early bird deadline is on June 20. Download the entry kit at www.aoy.com.ph
