Campaign Spotlight

Campaign Spotlight: Cartoon Network invites kids around Asia to redraw their world

SINGAPORE — When families next sit down with their kids to watch their favourite cartoons, they’re in for a big surprise. From January 8, Cartoon Network viewers around Southeast Asia, Korea, Hong Kong, and Taiwan will be able to enjoy a completely reenergised brand experience under the tagline “Redraw Your World.”

Not only is the look and feel of the TV channel refreshed with vibrant colours, music and design, but also its new shows are designed to appeal to an even wider demographic of boys and girls. Cartoonito, a pre-school programming block on Cartoon Network, will launch in Asia later in the year.

At the heart of the campaign, “Redraw Your World” encourages kids to always be true to themselves, and to be confident in their abilities to impact real change in both big and small ways.

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“Cartoon Network is committed to inspiring imaginations and empowering kids. It’s a vibrant and fun place where differences are always celebrated,” said Leslie Lee, Head of Cartoon Network and WarnerMedia Kids in Asia Pacific.

The “Redraw Your World” campaign is fronted by fun and family-friendly content starring iconic characters in tales of adventure and bravery. Kicking things off on January 8, is the premiere of two episodes of the original series We Baby Bears. The series – a spinoff of We Bare Bears, one of Cartoon Network’s biggest ever series in Southeast Asia – is a perfect match for the brand’s new positioning and tells the story of three brothers looking for a place to fit in.

Off the channel, Cartoon Network is looking to launch pop-up doodle stations and craft videos powered by Crayola, the regional campaign’s official “Creativity Partner”. Armed with inspiration and the right tools for creativity, kids are invited to express themselves and let their imagination run free by drawing or doodling their vision of the world they want to live in.

The video series – entitled “Craft Your World” – will launch on Cartoon Network Asia and Crayola websites and social channels in the coming weeks until the end of 2022.

The ideal brand partner, Crayola has inspired artistic creativity in children for almost 120 years – since the first box of Crayola crayons rolled off the assembly line.

Redraw Your World physical events are also taking place from February onwards in malls across the region, including in Singapore, Malaysia and Philippines. These will be complemented by a rich content offering including AR filters on Instagram.

Meanwhile, only in Singapore, Cartoon Network has teamed up with NTUC FairPrice and Plus! Programme in 2022 for a number of initiatives. While Cartoon Network characters are also on show in the build up to the Chingay Parade 2022 later this month.

More about Cartoon Network’s new shows

We Baby Bears follows Grizz, Panda and Ice Bear – as their younger baby selves – travelling in a magical box to fantastic new worlds searching for a place to call home. Along the way, they meet new friends, learn a few lessons and discover that “home” can mean wherever they are, as long as they’re together. Watch on Cartoon Network at 10:30am (HK/SGT) every weekend from Saturday, January 8.

Episodes will also be shown on Boomerang, HBO, HBO Family and Oh!K where available. Five episodes will be available to stream on HBO GO from January 8, with more added every month.

Other new shows and episodes debuting in 2022 include Jellystone! which premieres on Saturday, January 22 and stars the iconic Yogi Bear, Cindy Bear, Boo Boo plus other hilarious characters. They are constantly getting themselves into trouble in the madcap little town of Jellystone.

https://youtu.be/X57XTTOIhOg

Meanwhile, Tom and Jerry in New York brings fresh shenanigans to Manhattan, with new episodes every weekend from January 15, and Wizarding World movies Harry Potter and The Order of the Phoenix and Harry Potter and The Half Blood Prince air on January 8 and 22, respectively.

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