ASIA-PACIFIC – INDIA, APRIL 2012: MPG India, a flagship brand of Havas Media, has been appointed as the media AOR for Sleepwell, Sheela Group’s sleep support solutions provider. The account, worth upwards of INR 20 Crores (US$ 4 million), will be handled by MPG Delhi. The incumbent was Motivator (Group M)
On MPG’s appointment, Manoj Sharma, head of marketing Sleepwell said: "We are happy to partner with MPG. We found their approach very thorough and insightful. Their strategic thinking is driven by MPG proprietary tools which provide a holistic communication perspective. Most importantly, their extremely passionate and enthusiastic team made us choose them as our media partners"
Commenting on the win, Anita Nayyar, CEO of MPG South Asia said: “It is a great privilege to be working with Sleepwell. One of the key factors that helped us win this business was our strategic approach to communication using our proprietary tools. It is a great win for MPG to kick-start the second quarter”.
