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BBH Asia Pacific wins Creative Agency of the year at SPH iink Awards

ASIA-PACIFIC – SINGAPORE, AUGUST 24, 2012: BBH Asia Pacific was named Creative Agency of the Year as well Grand Prix winner at Singapore’s biggest local Advertising Awards – the SPH iink Awards.
 
It was a 100% hit-rate for BBH year, with every category entered reaping its reward with two gold’s, a silver and a Grand Prix.
 
The winning campaign – "Essentials"  featured the insurer’s latest life and health premiums  that match the cost of  daily consumer needs such as rice, bread and milk. The idea was simply to put affordability in a different context that was both surprising, engaging and very easy to understand.
 
Jonathan Kang,  Associate Account Director, BBH AP said:
"This serves as continuing recognition of the work we are creating for NTUC Income.  Stand-out stuff, for work done in a local market, in what is often dismissed as a boring and formulaic category,"
 
For more information on the winners, visit http://www.sphiinkawards.com.sg/winners/GrandPrix.htm.
 
Credits:
Creative Team: 
Copywriter Daniel Ko
Art Director:Janson Choo
Agency Producer: Brell Chen
Planner: Charles Wigley, Adil Ismeer
ECD:Steve Elrick
Associate Account Director: Jonathan Kang

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