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Brand & BusinessPress Release

IKEA Philippines drives change and pushes for education in Tondo with Better World Smokey Mountain

MANILA, PHILIPPINES — To create a better everyday life for the many people. This is the IKEA vision.

Last August, IKEA Philippines engaged with Better World Smokey Mountain, a newly opened community center operated by the San Miguel Foundation, which shares a similar goal of improving the lives of many Filipino people. 

Through this partnership, IKEA Philippines provided and assembled home furnishings for the classrooms and library of Better World Smokey Mountain community center near the former Smokey Mountain landfill that will serve as a learning and skills development center for 2,500 families or roughly 12,500 individuals from the historically underserved communities in Tondo.

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Purchase a toy and give someone a better future 

To continue this advocacy, IKEA Philippines introduced its donation drive wherein P50 from every purchase of any soft toy will be donated to Better World Smokey Mountain from November 13 to December 16, 2023.

The campaign’s donation will help support the programs of Better World Smokey Mountain to help support the education and learning of the community’s children. 

“At IKEA, we want to be a force for positive change. We hope this campaign can inspire Filipinos to join us in our vision of creating a better everyday life for the many, simply by enjoying our IKEA soft toys,” said Gerard Jansen, Country Retail Manager, IKEA Philippines

Customers may also buy any children’s toys from the store and drop them at the designated donation boxes at IKEA Pasay City which will be donated to partner organizations. 

Better and safer soft toys

Each IKEA soft toy lives up to the highest health and safety standards and is made with chosen comfy materials, embroidered eyes, performed rigorous washing tests – and ensured that they are tested for harmful chemicals. 

IKEA has a range of soft toys for children that come in various designs and sizes. From aquatic mammals to jungle animals, there’s a soft toy for everyone. The BLÅVINGAD soft toy collection inspired by ocean creatures are all made of recycled plastic waste from the ocean. 

The new addition to the IKEA soft toy range is the space-themed AFTONSPARV collection which features out-of-this-world soft toys; with designs of spaceships, astronauts, and aliens. Created in collaboration with a group of children who love space, it aims to inspire creativity, curiosity, and adventures for budding astronauts around the globe. 

Help IKEA Philippines build a better world one IKEA soft toy at a time. Visit IKEA Pasay City or www.IKEA.ph for more details. 

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