PeoplePress Release

Initiative names Niranjan Singh as Head of Communications Design for APAC

SINGAPORE — Initiative, the culturally-driven media agency within IPG Mediabrands, has announced the appointment of Niranjan Singh to Head of Communications Design.

Niranjan Singh

With more than 16 years of industry experience in Strategic Media Planning & Buying, Niranjan joins Initiative from his previous role at Mediacom Indonesia where he was the head of AOR leading the P&G business for the past three years. Prior to that, he spent six years at GroupM, working across leading brands such as Colgate Palmolive, GSK, and FrieslandCampina in India and Vietnam.

As Head of Communications Design Initiative APAC, Niranjan will champion the application of best-practice approaches, techniques, and solutions for modern experience design, and drive the connected communications design practice across key clients and sectors for Initiative APAC.


Initiative APAC President James Smyllie commented, “We are delighted to be attracting talent like Niran to Initiative.  This hire reinforces our key focus on enhancing our Craft capabilities across APAC, and driving a consistently world-class product throughout the region.”

Niranjan Singh added, “I’m thrilled to join Initiative APAC. Initiative’s unique proposition of achieving Cultural Velocity™ in the media-fragmented world to deliver real business growth and success for brands, was the big pull factor for me. I’m super excited to become a part of the team that has been winning Global businesses back-to-back.”

He will report to James Smyllie, President of Initiative APAC, and is currently based in Mumbai India prior to transitioning to the Initiative APAC regional headquarters in Singapore. His appointment is effective immediately.

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