MUMBAI, INDIA — Ice cream brand Baskin Robbins has taken PR and influencer marketing agency Glad U Came on board as its PR agency for its new product launch. As part of the mandate, Glad U Came will be responsible for creating and implementing distinctive PR and influencer marketing strategies for the brand’s new campaign for its new range of products.
Baskin Robbins is launching exciting new products as an extension to its summer menu: India’s tallest sundae, which is the new Mount Everest sundae, and a range of slushes that are a nod to everyone’s childhood’s favorite golas.
Ever since its launch in 1993 in India, Baskin Robbins has cemented its place as one most popular ice cream brands in the country, synonymous with the highest standards of quality. Their new slushes range is a throwback to everyone’s childhood and will give them “gola feels,” or remind them of the sensation of drinking a gola in a glass. The brand has also launched the tallest sundae ever — “The Mount Everest Sundae.”
Glad U Came is an award-winning PR and influencer marketing agency based in Mumbai. The company’s distinctive strategy and specialized solutions will help Baskin Robbins fulfill its business objectives with the new products. This agency is a product of its continual efforts to cultivate partnerships across various media platforms. Glad U came is an objective-driven firm that works with a passionate team of young minds.
Commenting on this collaboration, Vrinda Varnekar, head of content, Baskin Robbins, shared, “Our brand is synonymous with Happyness and joy in every scoop. Delve into our history and everything we have to offer; there’s a gold mine of innovation and imagination waiting to be discovered! With our launches and exciting new flavors, our customers can walk down the memory lane and enjoy the freezing blast to the past!”
Speaking about the association, Maddie Amrutkar, founder of Glad U Came, said, “We have already started working for the launch. It is a great exposure to develop brand ideas and business strategies for Baskin Robbins because their concepts are so distinctive. Their new range is exciting and refreshing as it captures the essence of the seasons.”